The Global Popularity of Official HIGE DANdism’s ‘Mixed Nuts’ Explained – NBCNEWS

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Now one of Japan’s biggest mainstream acts, Official HIGE DANdism’s most recent hit single “Mixed Nuts” continues to break records, passing 100 million streams on July 6 to rewrite the J-pop rock band’s own record for fastest release to date. reach the milestone. It is also the first domestic song released this year, generating 100 million streams, notable as this figure is an indicator of a nationwide hit in today’s J-pop music scene.

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The key to the breakthrough was the popularity of the TV anime series SPYxFAMILY. “Mixed Nuts” was written by Official HIGE DANdism – often referred to as HIGE DAN for short – as the anime’s opener. The song was released digitally on April 15 and reached #1 on the Billboard Japan Hot 100 on May 18 and July 6. The CD version, an EP with the song as the title track, was released on June 22 and provided an even better performance for the song.

The song showed no signs of slowing down 13 weeks after its debut on the Japan Hot 100, and in the week of July 4-11, it ranked #1 for streaming for the third consecutive week, expanding the total to 11 weeks on the top. “Mixed Nuts” also reached No. 1 for downloads for its fourth week and debuted at No. 4 for video views, and these three stats helped keep the song at No. 1 on the Japan Hot 100 for the second week in a row, making it its record extended to three weeks atop the multimetric chart.

The song also dominates Billboard Japan’s Hot Animation anime song rankings, hitting #1 for the 13th consecutive week on the July 20 chart. It now ranks second in terms of total weeks at number 1 on this list, surpassing YOASOBI’s BEASTARS opener “Kaibutsu” and close on LiSA’s “Gurenge”, the ubiquitous Demon Slayer: Kimetsu no Yaiba theme that reigned for a whopping 16 consecutive weeks.

The secret of the song’s popularity is supported by its musicianship. “Mixed Nuts” is a jazzy yet fast, colorful pop-rock song. It’s an incredibly catchy song that blends different genres together to create an uplifting feeling, with the highly skilled performances of the HIGE DAN members.

The story of SPYxFAMILY begins with the main character, an agent codenamed ‘Twilight’ who must keep the peace between two rival nations and who wants to create a pseudo-family to carry out his mission. The members of this pseudo-family are a diverse group of gifted individuals – Twilight plays the role of a perfect father, Yor, a hit man who acts as the mother, and Anya, a mind-reading girl – who team up to defeat the Forger. create household. While the storyline is a thrilling espionage story, the comedic elements resulting from the misunderstandings between characters resulting from the differences in their positions and abilities have made this series popular among many generations.

The title of the theme song of this anime is a nod to Anya, who loves peanuts. Peanuts are part of the mix of different kinds of nuts that represent the diversity of today’s society, as expressed in the lyrics: “In a world like nuts packed in a bag, everyone shares their life with someone they have met / Those of we who find our way in there smile, like peanuts pretending to be (the kind of) nuts that grow on trees.” This theme, combined with the entertaining spy story that everyone can enjoy regardless of nationality, also contributed to the success of the anime opener.

The SPYxFAMILY anime series has since become a hot topic around the world due to the power of social media. The anime series is based on a comic in Shueisha’s online magazine Shonen Jump+. The collected volumes of the work had sold more than 12.5 million copies since the anime started airing, and the total had passed 21 million by the end of May. The show is in the top 10 on Netflix in more than 10 countries, mainly in Asia such as Singapore, Indonesia and Vietnam.

Online, fan art related to SPYxFAMILY is being shared on social media and memes related to Anya are becoming a global phenomenon. In Japan, short videos of people lip-syncing and dancing to the character’s voice saying, “Anya likes peanuts!” flooding video platforms, and especially on TikTok, the total views of videos tagged with #spyxfamily have surpassed 10 billion.

Various factors such as: SPYxFAMILY“Mixed Nuts”‘s explosive popularity and the momentum of the theme song itself have kept “Mixed Nuts” in the top 100 of the US Billboard Global 200 chart since its release. On the July 23 chart, it slipped out of the top 100 but remains at number 104, extending the song’s record to 13 weeks on the list. [It’s at No. 118 on the latest tally dated July 30.] This places the band in the top 10 longest-lasting J-pop acts on the map, a testament to its worldwide popularity. As one of the best J-pop songs of 2022 yet, Official HIGE DANdism’s “Mixed Nuts” will likely continue to break records into the second half of the year.

–This article by fukuryu first appeared on Billboard Japan.

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