New hires position company for success in driving growth around the world Asia-Pacific region
LONDON, Aug 3, 2022 /PRNewswire/ — Lefroy Verghese, a leading licensing and A&R executive with more than two decades of experience in the music business, has joined global production music company Audio Network as CEO of its Asia-Pacific (APAC) region. His hiring signals a significant commitment to expanding the company’s APAC business as it continues to pioneer the creation of original, high-quality music for television, advertising, enterprise and digital media.
In his new role, Verghese will oversee Audio Network’s commercial activities in Australia, New Zealand, South East Asia, Indiaand China – one of the fastest growing countries for business worldwide. His portfolio includes leading all sales and marketing initiatives to push sync licensing and publishing revenues to TV, advertising and branded content customers in the region.
“We are delighted that Lefroy has joined our talented team at Audio Network. He is an exceptional leader who possesses a rare blend of commercial and creative skills, and has a proven track record in the APAC region,” said Andy Williams, Chief Commercial Officer of Audio Network. “With Lefroy leading our business in APAC, we are excited about opening new markets and accelerating our growth plans in the region.”
Verghese was most recently General Manager of Asia-Pacificsenior director, A&R for BMG Music, where he managed teams Australia, Hong-Kongand Singapore. In addition, he witnessed the successful development of commercially viable local artists playing regional music.
About audio network
Audio Network is a music company that creates high quality original music for broadcasters, brands, creators and music fans everywhere. From Hollywood to YouTube, Coca-Cola to Vice, it has helped tell some of the world’s most iconic stories. With an extensive selection of over 1,000 renowned composers, respected singer-songwriters, and well-known and emerging artists around the world, the Audio Network catalog of over 200,000 songs covers every genre and mood imaginable.
Michael Miller PR for Audio Network
+1 (323) 347-7976 Extension. 0001
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