Business Wire India
Sports company PUMA will discuss solutions to some of the fashion industry’s most pressing sustainability challenges, such as waste, materials and climate change at a global event in September.
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Sports company PUMA will discuss solutions to some of the fashion industry’s most pressing sustainability challenges, such as waste, materials and climate change at a global event called “Conference of the People” in September. Actress, model and activist Cara Delevingne will host the event along with PUMA CEO Bjørn Gulden and PUMA CSO Anne-Laure Descours. (Photo: Business Wire)
The Conference of the People will take place on September 6 in London and will be streamed worldwide. The conference of PUMA’s industry peers, activists, NGOs, experts, ambassadors and consumers will discuss tackling waste, using more sustainable materials, stopping climate change, protecting forests and finding ways for industry to work together to get results faster.
“We will focus on Gen Z at this event as we want to give this generation a voice when it comes to the decisions that need to be made today to shape a more sustainable future,” said Bjørn Gulden, CEO of PUMA. “At the United Nations, they call it Conference of the Parties, we call it Conference of the People.”
Ahead of the event, PUMA launched the platform PUMACOP.com, where users can learn more about the event and register their interest in participating. The event will also be streamed live on this platform.
Actress, model and activist Cara Delevingne will host the event along with PUMA CEO Bjørn Gulden and PUMA CSO Anne-Laure Descours.
“I have worked with PUMA for a number of years on sustainability themes and together we have launched more sustainable collections, such as Exhale,” says Cara Delevingne. “It is important to continue the debate on this topic so that we can find solutions to environmental problems such as climate change, waste management and biodiversity.”
Becoming more sustainable as a company has been an important pillar of PUMA’s strategy for years. Earlier this year, the company announced that it would reduce its carbon emissions, including the use of renewable energy certificates, between 2017 and 2021 from both its own operations (-88%) and its supply chain (-12%), despite strong sales growth. in the same period. By 2025, PUMA aims to make nine out of ten products with more sustainable materials.
The company was the most sustainable brand in the industry according to the latest Business of Fashion ranking, which analyzed the 30 largest companies in the fashion industry.
Conference of the People kicks off on September 6 at 12pm BST (1pm CET, 7am ET) in Shoreditch, London for 225 invitees. The livestream of the event is free to everyone.
PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 70 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sports-inspired lifestyle products in categories such as football, running and training, basketball, golf and motorsport. It partners with renowned designers and brands to bring sports influences into street culture and fashion. The PUMA Group owns the PUMA, Cobra Golf and stichd brands. The company distributes its products in more than 120 countries, employs approximately 16,000 people worldwide and is headquartered in Herzogenaurach/Germany.
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