How Gloria Vanderbilt Jeans Gives Priyanka Chopra ‘Endless Legs’ – NBCNEWS

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Priyanka Chopra Jeans

Good jeans! Priyanka Chopra looks great in everything, but it’s denim that makes her feel most confident these days, and not just any old dungarees. The actress is the new face of Gloria Vanderbilt Jeans and she told us exactly why she chose to partner with the brand.

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“I love that Gloria Vanderbilt was such a pioneer, there were very few female founders back then,” says the 40-year-old actress. Indeed, the iconic designer first launched her eponymous line in the 1970s, paving the way for women in the fashion industry.

But it wasn’t just the feminist statement that attracted her. Chopra tried on the jeans and was blown away by the fit. “I was like, okay, these were definitely made by a woman,” she admits. “They hit you in the right places, they hold you in the right places, they lift you in the right places.” She realized that the brand “understands the female body and in all sizes from petite to plus.”

Priyanka Chopra Jonas

Gotham for Gloria Vanderbilt Jeans

The new mother (of daughter Malti Marie with husband Nick Jonas) also liked the campaign’s inspirational message, titled “I Have Needs. Fit Them”, which aims to encourage women to choose what they want. ‘Women,’ says the beauty, ‘should cherish everyone, but who feeds you? Women tend to forget themselves, so I love that this campaign reminds us to think about our needs and say, “Okay, I can expect the world to meet my needs.” There’s something really cool about that.”

In an exclusive interview, Chopra shares her go-to denim cut, her style secrets, whether she’d ever wear jeans on the red carpet, and the totally recognizable reason she’ll never go back to an ultra-low-waisted look.

Priyanka Chopra Jonas

Gotham for Gloria Vanderbilt Jeans

We Weekly: Speaking of loving the way this denim fits you, what’s your favorite style?
Priyanka Chopra: I’m a 90s girl so I like the high waist and bootcut. They give me endless legs and I can wear them like a good wedge or a good heel. I also like the high waist with wide legs, because I like to wear wide legs with a big sweater or a small crop top – it’s nice.

U.S: Can you believe that Miu Miu brought back the super-duper low-waist look?

pc: I was mortified when I saw that because I was like, oh my God, I haven’t seen my pelvic bones in years. I don’t know where they are. They just left one day. I can’t wear those jeans.

U.S:Do you tend to wear jeans as street style and casual wear or more dressy?

pc: With this brand I can wear them all day long. I dress them. I wear as a button-down or as a tank top with it, wear my sneakers, wear as a big sweater or a shirt and just go out the door, do my business, whatever. Then when I have to go out, you know, I tie my knot, put on a pair of earrings, press a button, and I wear heels and open my hair, and I’m out the door.

U.S: Would you ever wear jeans for the red carpet?

pc: I could, I’m actually very daring on the red carpet. I don’t take it too seriously. But you see, Gwen, it’s been done before. Brittany and JT did it in the 90s.

U.S: How would you describe your overall style in three words?

pc: Put together, comfortable, fun

U.S: So this tagline of fitting needs… what’s the biggest need you have right now?

pc: I think now I feel the need to just be with my family and my closest loved ones. I just came home from a big job a few months ago and a lot has happened in my life lately. I just feel like my need right now is to be surrounded by love, to give love and to just be at home with the people I love. I’m very lucky to say I have that at the moment.

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