Hawkeye Showrunner Jonathan Igla Was Inspired By Mad Men And … Hallmark Movies?

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Igla has a writing credit on six episodes of AMC’s “Mad Men,” and he also worked as a story editor on that series. Given his history with it and the fact that “Hawkeye” takes place in Manhattan, the same setting as “Mad Men,” it should come as no surprise that some of that show found its way into “Hawkeye” as well. Igla talked about his time working with “Mad Men” creator Matthew Weiner, and how it informed his approach to “Hawkeye:”

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“In addition to getting to work with the amazing writing staff [of ‘Mad Men’], there was an extra advantage for me, because I was able to hear in my head, not just the character’s voices as performed by the actors, but I could hear them in my head as performed by Matt. It gave me more insight into what he was thinking. I tried to do that in the [Hawkeye] room. I tried to pitch in character. I tried to pitch dialogue in the voices of the characters so the rest of the writers could hear what I was hearing in my head.”

The “Hawkeye” creator also talked about being drawn to the premise of “a superhero on his days off,” and he reiterated the influence of Matt Fraction and David Aja’s seminal “Hawkeye” comics on this live-action show, which stars Renner, Steinfeld, Vera Farmiga, and Tony Dalton (“Better Call Saul”).

“Hawkeye” is a six-episode series, with new episodes streaming every Wednesday on Disney+.

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