Through Plastic Reborn 3.0, Coca-Cola Foundation Indonesia Strengthens the Waste Collection Ecosystem by Empowering the Informal Sector

  • Whatsapp


The fact that Indonesia is one of the biggest contributors of plastic waste is a strong reason to find a solution to this environmental problem. Not only one party is responsible for this problem. All parties, from the government, the private sector, to the community need to join hands to find solutions together.

Read More

There are many ways that can be done to deal with this plastic waste problem. Coca-Cola Foundation Indonesia (CCFI), for example, with the support of The Coca-Cola Foundation this time again forging partnerships with Ancora Foundation, Plastick Bank Indonesia, and MallSampah to strengthen the waste collection ecosystem by empowering informal waste collectors, in the Plastic Reborn 3.0 program.

Plastic Reborn 3.0 seeks to empower waste collectors in Lombok and Makassar through the use of technology

Director of PACS of PT Coca-Cola Indonesia (left), Executive Director of Ancora Foundation (right). | dock. Coca-Cola

CCFI and Ancora Foundation launched the Plastic Reborn program in March 2017. His passion is to encourage a circular recycling ecosystem in Indonesia. Now, in Plastic Reborn 3.0, they want to try to empower and improve the lives of informal waste collectors in Lombok and Makassar through the use of technology in the form of a waste collection application that can record, track, and monitor recycling data.

In realizing the technology-based waste management, CCFI and Ancora Foundation collaborated with two implementing partners, namely Plastic Bank Indonesia and MallSampah. The Chief Executive of the Coca-Cola Foundation Indonesia (CCFI) Triyono Prijosoesilo stated that his party continues to strive to create a strong waste management ecosystem in Indonesia. In addition, the initiative in Plastic Reborn 3.0 is considered to be able to optimize the performance of waste collectors through community development programs.

“CCFI together with Ancora Foundation as partners continue to strive to create a strong waste management ecosystem in Indonesia. Through the Plastic Reborn 3.0 initiative, scavengers and collectors get assistance to increase capacity through the use of technology that is able to optimize the performance of waste collectors, as well as accept various community development programs,” Triyono said in a statement. Virtual Media Gathering Plastic Reborn 3.0, Tuesday (16/11).

He further explained, later the community development program accepted by the garbage collectors through the Plastic Reborn 3.o program, is expected to encourage the formation of an efficient waste and recycling system, especially in Lombok and Makassar.

Plastic Reborn 3.0 has collected 293 tons of PET plastic bottles in Lombok and Makassar

Bank Indonesia’s Waste and Plastic Mall Application | dock. Coca-Cola

Lombok and Makassar are coastal areas of Indonesia that are vulnerable to the threat of environmental pollution. It is stated that the two regions are currently still experiencing problems in terms of waste infrastructure. Therefore, the use of technology and empowerment of the informal sector is very much needed. Here, Plastic Bank Indonesia and MallSampah as implementing partners for the Plastic Reborn 3.0 program offer solutions for transparency, monitoring and capacity building for a comprehensive waste management system on the coast.

The Plastic Reborn 3.0 program has now managed to collect more than 14 million or the equivalent of 293 tons of PET plastic bottles from Lombok and Makassar. He explained that this program has also provided assistance and training to 436 scavengers and collectors to adopt waste management technology.

Country Manager Plastic Bank Indonesia Paola Cortese said she was pleased to be a part of the Plastic Reborn 3.o initiative, because it is in line with Plastic Bank’s mission to prevent plastic waste from entering the ocean and improve the welfare of waste workers.

“We are happy to be a part of this initiative because it is in line with our mission to prevent plastic waste from entering the oceans while at the same time improving the welfare of waste workers. Through the Plastic Reborn 3.0 program, we use our business to increase the recycling literacy of scavengers and collectors who are spread across eight waste collection points and their surroundings.” said Paola Cortese.

This enthusiasm was also felt by MallSampah partners who managed to equip a number of scavengers and collectors with applications to expedite the waste collection process. They hope that in the future the community can run the Plastic Reborn 3.0 program independently. Furthermore, this program is considered to be a ‘gateway’ for informal sector workers to connect with a sustainable circular economy.

So, we can also adopt the Plastic Reborn 3.0 initiative, to maximize waste into something that is beneficial for the economy, social and environment.

Related posts

Leave a Reply